Current constraint
Strong evidenceAudience quality
Traffic is growing, but visitors arriving through feature-page queries activate poorly. Use-case visitors are the stronger signal.
Today
What matters now?
Product model
TreeKnown facts
18Avg. confidence
64%Best next test
Test a use-case page for focus-seeking planners
Expected outcome: higher qualified activation among the emerging ICP.
~4 min from youReview experiment →
Needs you
1 · ~4 minRunning
2 experimentsLearned this week
3 belief updatesWhat we’re deliberately not doing
Broad SEO expansion · TikTok · paid acquisition — none addresses the current constraint.